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An investigation into the use of content marketing in generating leads and sales by technology start-ups in business-to-business markets in Ireland. [thesis] / Heather Pitt

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TextPublication details: Limerick : Limerick Institute of Technology, 2019Description: n.p. : illustration ; 30 cmSubject(s):

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Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis MBS 19/09 (Browse shelf(Opens below))	Available		39002100692186

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Previous	Thesis MBS 19/06 Exploring city branding : case study - Limerick city.	Thesis MBS 19/07 An analysis of brand storytelling among Irish companies.	Thesis MBS 19/08 The use of social media by SMEs in the retail clothing industry to increase sales through online sales and through retail outlets.	Thesis MBS 19/09 An investigation into the use of content marketing in generating leads and sales by technology start-ups in business-to-business markets in Ireland.	Thesis MBS 19/10 Personal branding of elite athletes : a case study of the gaa.	Thesis MBS 19/11 The connection between customer service and customer loyalty in supermarket retail in the mid-west of Ireland.	Thesis MBS 19/12 An examination on how programmes and supports for high potential individuals translate into and increasing number of women reaching senior management position level in multinational corporations in Ireland.	Next

Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).

Includes bibliographical references and appendices.