An investigation into the impact on brands using event marketing and influencer marketing collectively on consumer behaviour. / Lynda Galvin [thesis]
Material type: TextPublication details: Limerick : Limerick Institute of Technology, 2020Description: x, 83 pages : illustrations ; 30 cmSubject(s): Genre/Form: DDC classification:- Thesis BA. BUS./E.M. 20/04
Item type | Current library | Call number | Status | Date due | Barcode | |
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2 Hour Loan | Moylish Library Theses Collection | Thesis BA. BUS./E.M. 20/04 (Browse shelf(Opens below)) | Library Use Only | 39002100740266 |
Thesis submitted for B.A. in Business Studies with Event Management (2020).
Includes bibliographical references.