Image from Syndetics
Festivals and tourism : marketing, management and evaluation / edited by Philip Long, Mike Robinson.
Material type:
TextPublication details: Sunderland : Business Education Publishers, 2004.Description: viii, 218 p. : ill., diags. ; 25 cmISBN: - 1901888347
- 338.4791 LON
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 338.4791 LON (Browse shelf(Opens below)) | 1 | Available | 39002100307876 |
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| 338.4791 LOC Tourism and hospitality in the 21st century / | 338.4791 LOH Tourism in Brazil : environment, management and segments / | 338.4791 LOM Key concepts in tourism / | 338.4791 LON Festivals and tourism : marketing, management and evaluation / | 338.4791 LUC Global ecotourism policies and case studies : perspectives and constraints / | 338.4791 LUM Marketing for tourism case study assignments Les Lumsdon foreword by Wyn Mears | 338.4791 LYO Customer service : in leisure and tourism / |
Enhanced descriptions from Syndetics:
Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.
Includes bibliographical references and index.