gogogo
Syndetics cover image
Image from Syndetics

Festivals and tourism : marketing, management and evaluation / edited by Philip Long, Mike Robinson.

Contributor(s): Material type: TextTextPublication details: Sunderland : Business Education Publishers, 2004.Description: viii, 218 p. : ill., diags. ; 25 cmISBN:
  • 1901888347
Subject(s): DDC classification:
  • 338.4791 LON
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 338.4791 LON (Browse shelf(Opens below)) 1 Available 39002100307876

Enhanced descriptions from Syndetics:

Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.

Includes bibliographical references and index.

Powered by Koha