Festivals and tourism : marketing, management and evaluation / edited by Philip Long, Mike Robinson.
Material type: TextPublication details: Sunderland : Business Education Publishers, 2004.Description: viii, 218 p. : ill., diags. ; 25 cmISBN:- 1901888347
- 338.4791 LON
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 338.4791 LON (Browse shelf(Opens below)) | 1 | Available | 39002100307876 |
Enhanced descriptions from Syndetics:
Using a wide range of international cases from a diverse range of festival and events this back provides critical perspectives on the marketing, management and evaluation of festivals and their complex and dynamic relationships with tourism and tourists.
Includes bibliographical references and index.