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Towards a framework for building strong global brands in the online b2c marketplace [thesis] / Ailís Killilea.

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Material type: Text

TextPublication details: Limerick : Limerick Institute of Technology, 2011.Description: vi, 164 p. : ill. ; 30 cmSubject(s):

DDC classification:

Dissertation note: Thesis submitted for M.Bus. Studies (2011).

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis MBS 11/01 (Browse shelf(Opens below))	1	Library Use Only		39002100460311

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Previous	Thesis M.A.B.E. 11/01 The development of best practice in the sustainable asset management of primary schools in Ireland [vol. 2].	Thesis MBS 1/2017 Understanding corporate identity in the Irish hospitality industry	Thesis MBS 1/2018 Marketing as an influencer in the decision-making process of change going school leavers.	Thesis MBS 11/01 Towards a framework for building strong global brands in the online b2c marketplace	Thesis MBS 13/01 Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector.	Thesis MBS 13/02 A framework for SMEs on how search optimisation can deliver organic traffic to their website.	Thesis MBS 14/01 Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants decision making process with specific emphasis on the key information gathering stages of the decision making process.	Next

Thesis submitted for M.Bus. Studies (2011).

Includes bibliographical references and index.