Essentials of entrepreneurship and small business management.
Material type: TextPublication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2010.Edition: 6th ed., Global ed. / Norman M. Scarborough, Thomas W. Zimmerer, Doug WilsonDescription: p. cmISBN:- 9780132453264 (pbk.)
- 0132453266 (pbk.)
- 658.022 SCA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Standard Loan | Thurles Library Main Collection | 658.022 SCA (Browse shelf(Opens below)) | Available | R18343XKRC | |||
Standard Loan | Thurles Library Main Collection | 658.022 SCA (Browse shelf(Opens below)) | 1 | Available | R18342WKRC | ||
Standard Loan | Thurles Library Main Collection | 658.022 SCA (Browse shelf(Opens below)) | 1 | Available | R18345AKRC | ||
Standard Loan | Thurles Library Main Collection | 658.022 SCA (Browse shelf(Opens below)) | 1 | Available | R18346JKRC |
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Enhanced descriptions from Syndetics:
With a practical, 'hands on' approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition includes updated content, statistics, and examples, as well as new cases and a new sample business plan.
Table of contents provided by Syndetics
- Section I The Challenge of Entrepreneurship
- Chapter 1 The Foundations of Entrepreneurship
- Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
- Section II Building the Business Plan: Beginning Considerations
- Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan
- Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan
- Chapter 5 Forms of Business Ownership
- Chapter 6 Franchising and the Entrepreneur
- Chapter 7 Buying an Existing Business
- Section III Building the Business Plan: Marketing and Financial Considerations
- Chapter 8 Building a Powerful Marketing Plan
- Chapter 9 E-Commerce and the Entrepreneur
- Chapter 10 Pricing Strategies
- Chapter 11 Creating a Successful Financial Plan
- Chapter 12 Managing Cash Flow
- Section IV Putting the Business Plan to Work: Sources of Funds
- Chapter 13 Sources of Financing: Debt and Equity
- Chapter 14 Choosing the Right Location and Layout
- Chapter 15 Global Aspects of Entrepreneurship
- Chapter 16 Building a New Venture Team and Planning for the Next