Essentials of entrepreneurship and small business management.

By:

Scarborough, Norman M

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. ; Harlow : Pearson Education, 2010.Edition: 6th ed., Global ed. / Norman M. Scarborough, Thomas W. Zimmerer, Doug WilsonDescription: p. cmISBN:

9780132453264 (pbk.)
0132453266 (pbk.)

Subject(s):

DDC classification:

658.022 SCA

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Standard Loan	Thurles Library Main Collection	658.022 SCA (Browse shelf(Opens below))		Available	R18343XKRC
Standard Loan	Thurles Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R18342WKRC
Standard Loan	Thurles Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R18345AKRC
Standard Loan	Thurles Library Main Collection	658.022 SCA (Browse shelf(Opens below))	1	Available	R18346JKRC

Enhanced descriptions from Syndetics:

With a practical, 'hands on' approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition includes updated content, statistics, and examples, as well as new cases and a new sample business plan.

Table of contents provided by Syndetics

Section I The Challenge of Entrepreneurship
Chapter 1 The Foundations of Entrepreneurship
Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality
Section II Building the Business Plan: Beginning Considerations
Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5 Forms of Business Ownership
Chapter 6 Franchising and the Entrepreneur
Chapter 7 Buying an Existing Business
Section III Building the Business Plan: Marketing and Financial Considerations
Chapter 8 Building a Powerful Marketing Plan
Chapter 9 E-Commerce and the Entrepreneur
Chapter 10 Pricing Strategies
Chapter 11 Creating a Successful Financial Plan
Chapter 12 Managing Cash Flow
Section IV Putting the Business Plan to Work: Sources of Funds
Chapter 13 Sources of Financing: Debt and Equity
Chapter 14 Choosing the Right Location and Layout
Chapter 15 Global Aspects of Entrepreneurship
Chapter 16 Building a New Venture Team and Planning for the Next