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The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories. [thesis]. Toni Loftus.

By:

Loftus, Toni

Material type: Text

TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 41 p. : ill (some col) . ; 30cmSubject(s):

DDC classification:

Thesis Graphics 14/09

Contents:

Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.

Dissertation note: Thesis submitted for B.A. in Visual Communications 2014

Holdings ( 1 )
Title notes ( 3 )

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	LSAD Library Theses Collection	Thesis Graphics 14/09 (Browse shelf(Opens below))	1	Library Use Only		39002100571810

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Previous	Thesis Graphics 14/06 The impact of Transmedia storytelling on brands and consumers .	Thesis Graphics 14/07 The social media paradox .	Thesis Graphics 14/08 TEA-SIS a study of tea branding, packaging and advertising and how it affects consumer decisions .	Thesis Graphics 14/09 The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories.	Thesis Graphics 14/13 An analysis of 3d printing and the importance of the human role in the future of the new technology.	Thesis Graphics 15/01 Jan Tschichold : experimental typographer or typographic researcher?	Thesis Graphics 15/02 A discussion on the use of esoteric symbolism and imagery, drawn particularly from Freemasonry, in American pop music performance through live performance and the music video.	Next

Thesis submitted for B.A. in Visual Communications 2014

Includes bibliographical references