The role of brands in enhancing ones self-concept [thesis] / Saffron O Donoghue.
Material type:
TextPublication details: Limerick : Limerick Institute of Technology, 2016.Description: vi, 45 p, xxxvii. ; 30cmSubject(s): DDC classification: - Thesis BUS. M & M. 16/08
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | Moylish Library Theses Collection | Thesis BUS. M & M. 16/08 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100670539 |
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| Thesis BUS. M & M. 16/05 How social media has affected the retail cosmetic industry in terms of building brand loyalty | Thesis BUS. M & M. 16/06 Marketing consultancy plan Scenes from an Indian summer | Thesis BUS. M & M. 16/07 An examination of the process involved in the integration of social media technology with Customer Relationship Management CRM | Thesis BUS. M & M. 16/08 The role of brands in enhancing ones self-concept | Thesis BUS. M & M. 16/09 An examination of the growth, use and potential benefits of product placement in the promotion of goods in recent times. | Thesis BUS. M & M. 16/10 Business Plan SadieCom. | Thesis BUS. M & M. 16/11 Marketing Consultancy Plan Limerick Racecourse. |
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.