A Study of Greenmarketing and Sustainable Practices with a particular Focus on the Innocent Drinks company. [Extended Essay] : Sarah Quinlan.
Material type:
TextPublication details: Limerick : Limerick School of Art and Design/ LIT; 2017.Description: 36p. : col.ill. : 30cmSubject(s): DDC classification: - Thesis Ceramics 04/17
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|---|---|---|---|---|---|---|---|
| 2 Hour Loan | LSAD Library Theses Collection | Thesis Ceramics 04/17 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100675348 |
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Thesis submitted for B.A. Hons in Ceramic Design 2017.
Includes bibliographical references
With its 'halo' logo and brand name alone, Innocent declares its innocence. With consumer trust at an all time low, honest brands are much-needed in today's marketplace. This study investigates how Innocent communicates its brand values, ethos and honestly through its innovative branding strategy.