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An exploration of how professional athletes can leverage social media to influence endorsement deals /Dillon Burns. [thesis]

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Material type: Text

TextPublication details: Limerick Limerick Institute of Technology 2017Description: 194 pages ; 30 cmSubject(s):

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Dissertation note: Thesis submitted for Masters of Business in Marketing & Management Strategy (2017).

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis MBS 2/2017 (Browse shelf(Opens below))	1	Library Use Only		39002100600643

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Previous	Thesis MBS 19/10 Personal branding of elite athletes : a case study of the gaa.	Thesis MBS 19/11 The connection between customer service and customer loyalty in supermarket retail in the mid-west of Ireland.	Thesis MBS 19/12 An examination on how programmes and supports for high potential individuals translate into and increasing number of women reaching senior management position level in multinational corporations in Ireland.	Thesis MBS 2/2017 An exploration of how professional athletes can leverage social media to influence endorsement deals	Thesis MBS 2/2018 Factors that drive successful business model transformation in the software industry.	Thesis MBS 3/2017 The process of place branding with a focus on Ireland	Thesis MBS 3/2018 Strategies for the Irish tertiary institutions to increase their share of the large number of Nigerian students that study abroad every year.	Next

Thesis submitted for Masters of Business in Marketing & Management Strategy (2017).

Includes bibliographical references and appendices.