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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
Edition: 9th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hackensack : World Scientific Publishing, 2021
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 WIR.
Principles of services marketing / Adrian Palmer. by
Edition: 7th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Education/Higher education, [2014]
Availability: Items available for loan: Moylish Library (1)Location, call number: Short Loan 658.8 PAL.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; London : Pearson Education, 2011
Availability: Items available for loan: Moylish Library (3)Location, call number: Main Collection 658.8 LOV , ...
Policy and practice for global tourism. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid, Spain : World Tourism Organization, 2011
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 338.4791 WTO .
Principles of services marketing / Adrian Palmer. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Maidenhead : McGraw-Hill Education, c2011
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 PAL .
Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore ; London : Prentice Hall, 2009
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 LOV.
Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]. by
Edition: First European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Education, . 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 WIL . Not available: Moylish Library: Lost (1).
Services marketing management : a strategic perspective/ Hans Kasper, Piet van Helsdingen, Mark Gabbott. by
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2006
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 KAS .
Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2006
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 BRU.
Services marketing and management / Audrey Gilmore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2003
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 GIL.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin/McGraw-Hill, c2003
Online access:
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 ZEI.
Marketing a service for profit a practical guide to key service marketing concepts Greg Clarke by Series: Marketing in action series
Material type: Text Text
Publication details: London Kogan Page 2000
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 CLA.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 ZEI.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: Thurles Library (3)Location, call number: Main Collection 658.8 ZEI , ...
Services marketing : a European perspective. by
Edition: [New ed.] / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis.
Material type: Text Text; Format: print
Publication details: London : Prentice Hall Europe, c1999
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.802 LOV.
The management and marketing of services by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Oxford ; Boston : Butterworth Heinemann, 1999
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 MUD.
Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1999
Availability: Items available for loan: Thurles Library (4)Location, call number: Main Collection 658.8 BAT, ...
Selling the invisible : a field guide to modern marketing / Harry Beckwith. by
Edition: 1st trade ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: New York : Business Plus, 2012, c1997
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 BEC.
Services marketing Christopher H. Lovelock by Series: Prentice Hall International editions
Edition: 3rd ed
Material type: Text Text
Publication details: London Prentice-Hall International c1996
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 LOV.
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