Destination branding for small cities : the essentials for successful place branding / Bill Baker.
Material type: TextPublication details: Portland, Ore. : Creative Leap Books, c2007Description: 191 p. : ill. ; 22 cmISBN:- 0979707609 (pbk.)
- 9780979707605 (pbk.)
- 338.4791 BAK
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 338.4791 BAK (Browse shelf(Opens below)) | 1 | Available | 39002100402677 |
Includes bibliographical references (p. 185-188).
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.