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Destination branding for small cities : the essentials for successful place branding / Bill Baker.

By: Material type: TextTextPublication details: Portland, Ore. : Creative Leap Books, c2007Description: 191 p. : ill. ; 22 cmISBN:
  • 0979707609 (pbk.)
  • 9780979707605 (pbk.)
Subject(s): DDC classification:
  • 338.4791 BAK
Summary: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 338.4791 BAK (Browse shelf(Opens below)) 1 Available 39002100402677

Includes bibliographical references (p. 185-188).

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

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