Marketing research essentials / Carl McDaniel, Jr., Roger Gates.

By:

McDaniel, Carl D

Contributor(s):

Gates, Roger H, 1942-

Material type: Text

TextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012.Edition: 8th edDescription: xxiv, 452 p. : ill. ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118249321 (pbk)
1118249321 (pbk)

Subject(s):

Marketing research

DDC classification:

658.83 MCD

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.83 MCD (Browse shelf(Opens below))	Available		39002100596742

Enhanced descriptions from Syndetics:

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

Includes bibliographical references and index.