Image from Syndetics
Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextPublication details: New York ; Chichester : Wiley, 2004.Edition: 8th edDescription: xvii, 774 p. ; 26 cmISBN: - 0471451681 (Wiley International ed)
- 658.83 AAK
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.83 AAK (Browse shelf(Opens below)) | Available | 39002100507558 |
Enhanced descriptions from Syndetics:
Relevant and recent examples and citations. In-depth coverage of e-commerce and database marketing. Cases and problems cover a wide range of products and organizations. Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
Previous ed.: 2000.