Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.872 COH (Browse shelf(Opens below)) | 1 | Available | 39002000377060 |
Enhanced descriptions from Syndetics:
This handbook aims to guide managers through all the cultural and technical challenges of e-commerce, with ways to overcome organizational challenges, define the role of senior management, design e-commerce architecture and monitor contracts and implementation.
Includes bibliographical references and index
Table of contents provided by Syndetics
- List of Illustrations (p. xi)
- Preface (p. xiii)
- About This Book
- Acknowledgments (p. xvii)
- 1. Introduction: e-Profit (p. 1)
- What This Book Is about and Why You Should Read It
- Research
- Key Concepts
- Overview of This Book
- Part I Winning the Economic Case for E-Commerce (p. 23)
- 2. The Evidence on High-Payoff E-Commerce Applications (p. 25)
- E-Commerce Demands New Methods of Project Financial Evaluation
- The Highest-Payoff E-Commerce Application: Cisco Connection Online
- Principles of High-Payoff E-Commerce Applications
- How to Avoid Low-Payoff E-Commerce Applications
- ANX (Automotive Network Exchange)
- Ames Research Center
- CIBC
- Conclusion
- 3. Financial Evaluation of E-Commerce (p. 45)
- An Executive Perspective on Why E-Commerce Counts
- Measuring a Successful E-Commerce Project
- How the Stock Market Assigns Value to Intangible Assets
- An Approach to E-Commerce Financial Evaluation
- Conclusion
- 4. How E-Commerce Creates Competitive Advantage (p. 69)
- Book Selling and the Internet
- Principles of E-Commerce and Competitive Advantage
- A Methodology for Using E-Commerce to Create Competitive Advantage
- Conclusion
- Part II Managing the Transition to E-Commerce (p. 95)
- 5. Getting Senior Management Online (p. 97)
- Senior Executive Attitudes toward E-Commerce
- Framework for Assessing CEO Attitudes toward E-Commerce
- Case Studies of CEO Attitudes toward E-Commerce
- Charles Schwab
- Kosher Grocer, Inc.
- CVS
- W. W. Grainger
- Chase Manhattan
- Cemex
- Astoria Financial
- Engaging the CEO in E-Strategy
- Conclusion
- 6. Evaluating Potential Applications (p. 119)
- E-Commerce, Self-Reinventors, and Change Avoiders
- Case Studies
- Citigroup's e-Citi
- Merrill Lynch Direct Marketers
- Principles for Evaluating E-Commerce Applications
- Methodology for Evaluating E-Commerce Applications
- Conclusion
- 7. Leading Change (p. 143)
- Four Kinds of Change Processes
- Cases
- Incremental: Microsoft E-Procurement
- Reactive: Merrill Lynch
- Controlled: HealthAxis.com
- Principles of Managing E-Commerce-Induced Change
- A Methodology for Managing E-Commerce Change
- Conclusion
- 8. Sustaining Change (p. 166)
- Management Techniques for Sustaining Change
- DEC
- Microsoft
- Principles for Sustaining Change
- Principles for Inhibiting Change
- HP InkJet Printers
- Methodology for Sustaining Change
- Conclusion
- Part III Building the E-Commerce Infrastructure (p. 185)
- 9. Designing the Architecture (p. 187)
- E-Commerce Architecture Defined
- Experiment: Partnering with ISPs
- Back-Office E-Architecting: Weyerhaeuser and Eastman Chemical
- Weyerhaeuser
- Eastman Chemical
- E-Commerce Architecture Performance Criteria
- Front-Office E-Architecting: Charles Schwab and eBay
- Charles Schwab
- eBay
- Principles of E-Commerce Architecture
- Methodology for Effective E-Commerce Architectural Design
- Conclusion
- 10. Evaluating Suppliers (p. 210)
- Cases
- E-Commerce Applications Software Evaluation
- Case Lessons
- DARPA's VPN
- Case Lessons
- Methodology for Evaluating E-Commerce Suppliers
- Conclusion
- 11. Negotiating the Deals (p. 231)
- Successful E-Commerce Purchase Negotiation Outcome
- E-Commerce Purchase Negotiation Risks and Ways to Address Them
- Case Studies
- Horizon Healthcare
- Children's Hospital of Los Angeles
- Whirlpool
- Toronto Hospital
- Methodology for Successful E-Commerce Purchase Negotiation
- Conclusion
- 12. Managing the Implementation (p. 254)
- Elements of Successful E-Commerce Project Management
- E-Commerce Project Management Cases
- United Airlines
- AlliedSignal
- American International Group (AIG)
- Homebid.com
- Principles of Successful E-Commerce Project Management
- E-Commerce Project Management Methodology
- Conclusion
- Index (p. 271)