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Analysis of the media's perception and representation of the lesbian, gay, bisexual, transgender, queer, intersex (LGBTQI) commuity with a particular focus on advertising. Does the media reflect a stereotypical or accurate protrayal of LGBTQI culture? . [Extended Essay]. Meg O Regan.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017Description: 44p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 09/17
Contents:
Analysis of the media's relationship with society and how the media represents minority groups to society. Establishing that the media consistently takes symbols and codes from a minority group's culture and uses these codes to represent the group. These findings are then applied to the LGBTQI community to reveal how the community has been represented by the media. From examining past and present advertising campaigns by Absoult Vodka and Coca Cola we can establish that society's perception of the LGBTQI community has changed. Therefore, the media's representation has also changed from a stereotypical to an accurate representation of LGBTQI culture. [Abstract]
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 09/17 (Browse shelf(Opens below)) 1 Library Use Only 39002100675116

Thesis submitted for B.A. in Visual Communications 2017

Includes bibliographical references

Analysis of the media's relationship with society and how the media represents minority groups to society. Establishing that the media consistently takes symbols and codes from a minority group's culture and uses these codes to represent the group. These findings are then applied to the LGBTQI community to reveal how the community has been represented by the media. From examining past and present advertising campaigns by Absoult Vodka and Coca Cola we can establish that society's perception of the LGBTQI community has changed. Therefore, the media's representation has also changed from a stereotypical to an accurate representation of LGBTQI culture. [Abstract]

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