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The Olympic Challenge: How city branding for a sport mega-event effects the host city. A comparative review of the challenges and solutions of city branding. [Extended Essay]. Tamara Stone.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017Description: 33p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 11/17
Contents:
City branding is an old concept but a new science. The aim of the study is to critically assess the strategic contribution of city branding, specifically a sport mega-event, for a host city. The research question is ' How does city branding for a sports mega-event impact the host city? This paper evaluates the challenges, solutions and outcomes of city branding for the Olympic Games and includes tentative survey results. [Abstract]
Dissertation note: Thesis submitted for B.A. in Visual Communications 2017
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Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 11/17 (Browse shelf(Opens below)) 1 Library Use Only 39002100675132

Thesis submitted for B.A. in Visual Communications 2017

Includes bibliographical references

City branding is an old concept but a new science. The aim of the study is to critically assess the strategic contribution of city branding, specifically a sport mega-event, for a host city. The research question is ' How does city branding for a sports mega-event impact the host city? This paper evaluates the challenges, solutions and outcomes of city branding for the Olympic Games and includes tentative survey results. [Abstract]

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