Marketing in food, hospitality, tourism and events : a critical approach / Richard Tresidder and Craig Hirst.
Material type:
TextPublication details: [S.l.] : Goodfellow Publishers, 2011Description: vii, 224 pages. ; 24 cmISBN: - 1906884226
- 9781906884222
- 338.4791 TRE
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 338.4791 TRE (Browse shelf(Opens below)) | 1 | Available | 39002100406082 |
Enhanced descriptions from Syndetics:
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
A unique and critical insight into the marketing process, this book takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Includes references and bibliography.