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Alchemy : the surprising power of ideas that don't make sense / Rory Sutherland. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publisher: London : W H Allen, an imprint of Ebury Publishing, [2019]Copyright date: �2019
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 SUT.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2018]
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 WHE.
Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising / Daniel Rowles. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Kogan Page, 2017
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.872 ROW.
Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, and J. Craig Andrews. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Mason, OH : Cengage, 2017
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.802 AND.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh edition, global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Education Limited, [2016]
Availability: Not available: Thurles Library: Checked out (1).
The critical success factors of Viral Marketing. [thesis] / Neil Timothy. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for B.Bus in Business Management Systems (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis B.Bus. BMS 16/01.
The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry. [thesis] / Fatima Debart Didouh. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2015
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/01.
The law of advertising in Ireland / by Patrick Ambrose. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Haywards Heath, West Sussex : Bloomsbury Professional, 2015
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Reserve - Library Issue Desk 349.4 AMB.
Mediating the tourist experience : from brochures to virtual encounters / by Jo-Anne Lester and Caroline Scarles. by Series: Current developments in the geographies of leisure and tourism
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Farnham, Surrey, England ; Burlington, VT : Ashgate Pub. Limited, [2013]
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1991 LES .
Quick win social media marketing : answers to your top 100 social media marketing questions / Annmarie Hanlon. by Series: Quick win series
Material type: Text Text; Format: print
Publisher: Cork, Ireland : Oak Tree Press, [2014]
Other title:
  • Social media marketing : answers to your top 100 social media marketing questions
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 658.872 HAN. Thurles Library (1)Location, call number: Main Collection 658.872 HAN .
Facebook marketing for dummies / by John Haydon. by
Edition: 4th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, 2013
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.872 HAY.
An introduction to visual research methods in tourism / edited by Tijana Rakić and Donna Chambers. by Series: Contemporary geographies of leisure, tourism, and mobility ; 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2012
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 338.4791072 RAK .
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 5. ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson Education, c2012
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 659.1 CLO. Moylish Library (2)Location, call number: Main Collection 659.1 CLO, ...
YouTube and video marketing : an hour a day / Greg Jarboe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : Wiley, c2012
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.872 JAR .
Kleppner's Advertising procedure / W. Ronald Lane, Karen Whitehill King, Tom Reichert. by
Edition: 18th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011
Other title:
  • Advertising procedure
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1 LAN .
Commusication : from Pavlov's dog to sound branding / John Groves. by
Material type: Text Text; Format: print
Publication details: Cork : Oak Tree Press, 2011
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1019 GRO .
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; London : Pearson, c2010
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1 CLO .
Buy-ology : how everything we believe about why we buy is wrong / Martin Lindstrom. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Random House Business, 2008
Dissertation note: Including bibliography and index.
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8342 LIN. Not available: Moylish Library: Checked out (1).
Advertising : principles and practices / Sandra Moriarty, Nancy Mitchell, William Wells. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : London : Prentice Hall ; Pearson Education [distributor], 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1 MOR.
Managing e-commerce in business / general editor, J. Botha ; editors, C. Bothma, P. Geldenhuys. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cape Town, South Africa : Juta, 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.872 BOT .
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