The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry. [thesis] / Fatima Debart Didouh.
Material type:
TextPublication details: Limerick : Limerick Institute of Technology, 2015.Description: x, 110 p. : ill. ; 30 cmSubject(s): DDC classification: - Thesis MBS 15/01
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | Moylish Library Theses Collection | Thesis MBS 15/01 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100664128 |
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Includes bibliographical references and appendix.