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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe & Alexandra Kenyon. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Andover, Hampshire, U.K. : Cengage Learning, ©2016
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.848 DOO.
A comparative study of pre-entry and graduate students' perception of the LIT brand. [thesis] / Edel Barrett. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/01.
An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] / Ian Derwin. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/02.
An examination of the decision-making process undertaken by female consumers during apparel purchasing. [thesis] / Emma Kinevane. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/03.
An examination of online reputation management engaged in by Irish firms within the service sector, when dealing with negative publicity online. [thesis] / Aine McDonagh. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/04.
How to build and maintain trust in Irish non-profit organisations: trust and transparency in an online world. [thesis] / Shane Malone. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/05.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Kellogg School of Management, Peter Meindl, Kepos Capital. by
Edition: Sixth edition, Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2016]
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 658.7 CHO. Moylish Library (1)Location, call number: Main Collection 658.7 CHO.
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