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A comparative study of pre-entry and graduate students' perception of the LIT brand. [thesis] / Edel Barrett. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/01.
Business Cluster Practice and Policy: A study to identify and assess the Limerick area s leading potential business cluster and associated cluster organisations. [thesis] / Anne Cusack. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2015
Dissertation note: Thesis submitted for M.Bus. Studies (2015).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/01.
Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. [thesis] / Michelle Fennell. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2013
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 13/01.
Towards a framework for building strong global brands in the online b2c marketplace [thesis] / Ailís Killilea. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2011
Dissertation note: Thesis submitted for M.Bus. Studies (2011).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 11/01.
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