"Viral advertising satisfies the core requirement for advertisers in the digital age; the necessity to get people interested". A discussion on the recent advertising phenonemon, viral marketing. [Extended essay]. Mark Lynch
Material type:
TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2016Description: 40p. : ill (some col) . ; 30cmSubject(s): DDC classification: - Thesis Graphics 03/16
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | LSAD Library Theses Collection | Thesis Graphics 03/16 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100583542 |
Thesis submitted for B.A. in Visual Communications 2016
Includes bibliographical references