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		No cover image available Understanding corporate identity in the Irish hospitality industry / Sandra Leahy. [thesis] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick Limerick Institute of Technology 2017 Dissertation note: Thesis submitted for M. Bus. Marketing and Management Strategy (2017). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 1/2017. Add to cart (remove)
		No cover image available An exploration of how professional athletes can leverage social media to influence endorsement deals /Dillon Burns. [thesis] by Burns, Dillon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick Limerick Institute of Technology 2017 Dissertation note: Thesis submitted for Masters of Business in Marketing & Management Strategy (2017). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 2/2017. Add to cart (remove)
		No cover image available The process of place branding with a focus on Ireland / Carmel Ryan [thesis] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick Limerick Institute of Technology 2017 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2017). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 3/2017. Add to cart (remove)
		No cover image available A comparative study of pre-entry and graduate students' perception of the LIT brand. [thesis] / Edel Barrett. by Barrett, Edel Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/01. Add to cart (remove)
		No cover image available An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] / Ian Derwin. by Derwin, Ian Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/02. Add to cart (remove)
		No cover image available An examination of the decision-making process undertaken by female consumers during apparel purchasing. [thesis] / Emma Kinevane. by Kinevane, Emma Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/03. Add to cart (remove)
		No cover image available An examination of online reputation management engaged in by Irish firms within the service sector, when dealing with negative publicity online. [thesis] / Aine McDonagh. by McDonagh, Aine Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/04. Add to cart (remove)
		No cover image available How to build and maintain trust in Irish non-profit organisations: trust and transparency in an online world. [thesis] / Shane Malone. by Malone, Shane Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/05. Add to cart (remove)
		No cover image available The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry. [thesis] / Fatima Debart Didouh. by Debart Didouh, Fatima Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2015 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/01. Add to cart (remove)
		No cover image available Building customer loyalty: best practices of customer relationship management for independent retailers. [thesis] / Hilary Moloney. by Moloney, Hilary Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2015 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/02. Add to cart (remove)
		No cover image available Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants decision making process with specific emphasis on the key information gathering stages of the decision making process. [thesis] / Therese Kearney. by Kearney, Therese Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2014 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 14/01. Add to cart (remove)
		No cover image available The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists. [thesis] / Ger Kennedy. by Kennedy, Ger Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2014 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 14/02. Add to cart (remove)
		No cover image available Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. [thesis] / Michelle Fennell. by Fennell, Michelle Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2013 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 13/01. Add to cart (remove)
		No cover image available A framework for SMEs on how search optimisation can deliver organic traffic to their website. [thesis] / Paul McMahon. by McMahon, Paul Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2013 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 13/02. Add to cart (remove)
		No cover image available Marketing as an influencer in the decision-making process of change going school leavers. [thesis] / Owen Dunne by Dunne, Owen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2018 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2018). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 1/2018. Add to cart (remove)
		No cover image available Factors that drive successful business model transformation in the software industry. [thesis] / Vanessa Haugh by Haugh, Vanessa Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2018 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2018). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 2/2018. Add to cart (remove)
		No cover image available Strategies for the Irish tertiary institutions to increase their share of the large number of Nigerian students that study abroad every year. [thesis] / Chioma Sylvia Okoye by Okoye, Chioma Sylvia Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2018 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2018). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 3/2018. Add to cart (remove)
		No cover image available Political marketing in social media : how does it affect democracy? [thesis] / Matthew Courtney by Courtney, Matthew Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/01. Add to cart (remove)
		No cover image available Marketing value of top female athletes [thesis] / Andrew Curiel by Curiel, Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/02. Add to cart (remove)

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