The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories. [thesis]. Toni Loftus.
Material type: TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 41 p. : ill (some col) . ; 30cmSubject(s): DDC classification:- Thesis Graphics 14/09
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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2 Hour Loan | LSAD Library Theses Collection | Thesis Graphics 14/09 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100571810 |
Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.