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The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories. [thesis]. Toni Loftus.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 41 p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 14/09
Contents:
Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.
Dissertation note: Thesis submitted for B.A. in Visual Communications 2014
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 14/09 (Browse shelf(Opens below)) 1 Library Use Only 39002100571810

Thesis submitted for B.A. in Visual Communications 2014

Includes bibliographical references

Synesthesia is a rare neurological condition in whereby the stimulation of one sense creates an involuntary perception in a second sense. This extended essay analyses this neurological phenomenon, exploring the possibliity that it could affect people on a universal scale. The essay can then examine whether research into this condition can produce viable marketing strategies in the food and beverage sector.

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