Cross-cultural management : with insights from brain science / Mai Nguyen-Phuong-Mai.

Enhanced descriptions from Syndetics:

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management, bias management, cross-cultural motivation strategies, and change management.

While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It regards national values as a first-best-guess and balances it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind.

A unique feature of this book is the contribution of an interdisciplinary approach. It's the first textbook of cross-cultural management that incorporates latest findings from the emerging discipline of cultural neuroscience and evolutionary biology in the discussion. Such a holistic approach is meant to help readers gain a deeper and broader understanding of the subjects.

Table of contents provided by Syndetics

• List of Figures (p. ix)
• List of Tables (p. x)
• Preface (p. xi)
• Introduction (p. xiii)
• 1 Globalization: Evolutionary Roots and Contemporary Version (p. 1)
• 2 The Driving Forces of Diversity (p. 17)
• 3 The Tree of Culture: Evolutionary and Practical (p. 36)
• 4 The Dynamics of Culture (p. 62)
• 5 Fear-Free Cross-Cultural Management (p. 81)
• 6 Think Global, Plan Local, Act Individual (p. 106)
• 7 Change Management: Creating Culture and Evolving Yourself (p. 126)
• 8 Bias Management (p. 149)
• 9 Diversity Management (p. 174)
• 10 Cross-Cultural Motivation (p. 196)
• 11 Cross-Cultural Leadership (p. 222)
• 12 Cross-Cultural Business Communication (p. 244)
• 13 Cross-Cultural Negotiation (p. 270)
• 14 Cross-Cultural Marketing (p. 293)
• Discussion Cases (p. 324)
• Problem-Solving Cases (p. 330)
• Index (p. 335)

Author notes provided by Syndetics