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Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase

Dvorcakova, Dana

Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase [thesis] /Dana Dvorcakova - Limerick: Limerick Institute of Technology, 2018 - viii, 56 pages : ill. ; 30 cm.

Thesis submitted for Bachelor of Business Studies in Business Computing (2018)

Includes bibliographical references and index.

Subjects--Topical Terms:
Consumer behaviour--Academic theses

Subjects--Geographic Terms:
Limerick Institute of Technology--Moylish

Index Terms--Genre/Form:
Academic theses

Dewey Class. No.: Thesis BBS Bus. Comp No. 1/2018

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