Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase /Dana Dvorcakova [thesis]
Material type: TextPublication details: Limerick: Limerick Institute of Technology, 2018Description: viii, 56 pages : ill. ; 30 cmSubject(s): Genre/Form: DDC classification:- Thesis BBS Bus. Comp No. 1/2018
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
2 Hour Loan | Moylish Library Theses Collection | Thesis BBS Bus. Comp No. 1/2018 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100680249 |
Thesis submitted for Bachelor of Business Studies in Business Computing (2018)
Includes bibliographical references and index.