Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase (Record no. 195966)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00809nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210707124620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180605b2018 ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis BBS Bus. Comp No. 1/2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dvorcakova, Dana |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase |
| Statement of responsibility, etc. | /Dana Dvorcakova |
| Medium | [thesis] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Limerick: |
| Name of publisher, distributor, etc. | Limerick Institute of Technology, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 56 pages : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis submitted for Bachelor of Business Studies in Business Computing (2018) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behaviour |
| Form subdivision | Academic theses |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Limerick Institute of Technology |
| Geographic subdivision | Moylish |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Academic theses |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Use Only | Moylish Library | Moylish Library | Theses Collection | 05/06/2018 | Thesis BBS Bus. Comp No. 1/2018 | 39002100680249 | 05/06/2018 | 1 | 05/06/2018 | 2 Hour Loan |