Ethical branding : a research study into the interface between social responsibility & global branding strategies /
Leamy, Fiona
Ethical branding : a research study into the interface between social responsibility & global branding strategies / [thesis] Fiona Leamy - vii, 81 p. : Illus., 30cm
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2018)
Includes bibliographical references and appendices.
LIT--Moylish
Branding
Thesis BUS. M & M. 18/10
Ethical branding : a research study into the interface between social responsibility & global branding strategies / [thesis] Fiona Leamy - vii, 81 p. : Illus., 30cm
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2018)
Includes bibliographical references and appendices.
LIT--Moylish
Branding
Thesis BUS. M & M. 18/10