Ethical branding : a research study into the interface between social responsibility & global branding strategies / Fiona Leamy [thesis]
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TextDescription: vii, 81 p. : Illus., 30cmSubject(s): DDC classification: - Thesis BUS. M & M. 18/10
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Thesis submitted for B.B.S. (Hons) in Marketing & Management (2018)
Includes bibliographical references and appendices.