Ethical branding : (Record no. 196259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00646nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IE-LiIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180924162113.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2018 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis BUS. M & M. 18/10 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leamy, Fiona |
| 245 10 - TITLE STATEMENT | |
| Title | Ethical branding : |
| Remainder of title | a research study into the interface between social responsibility & global branding strategies / |
| Statement of responsibility, etc. | Fiona Leamy |
| Medium | [thesis] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 81 p. : |
| Other physical details | Illus., |
| Dimensions | 30cm |
| 500 ## - GENERAL NOTE | |
| General note | Thesis submitted for B.B.S. (Hons) in Marketing & Management (2018) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Theses |
| Topical term or geographic name entry element | LIT |
| Form subdivision | Moylish |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
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