The impact of Transmedia storytelling on brands and consumers .
Foley, Sinead.
The impact of Transmedia storytelling on brands and consumers . [thesis]. Sinead Foley. - Limerick : Limerick School of Art and Design/ LIT./ ; 2014 - 39 p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
In the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling.
Multiplatform storytelling.
Transmedia storytelling.
Interactive digital media.
Visual Communications theses
Theses--LSAD--Clare Street
Thesis Graphics 14/06
The impact of Transmedia storytelling on brands and consumers . [thesis]. Sinead Foley. - Limerick : Limerick School of Art and Design/ LIT./ ; 2014 - 39 p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
In the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling.
Multiplatform storytelling.
Transmedia storytelling.
Interactive digital media.
Visual Communications theses
Theses--LSAD--Clare Street
Thesis Graphics 14/06