MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01514nam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Thesis Graphics 14/06 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foley, Sinead. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The impact of Transmedia storytelling on brands and consumers . |
| Medium |
[thesis]. |
| Statement of responsibility, etc. |
Sinead Foley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Limerick : |
| Name of publisher, distributor, etc. |
Limerick School of Art and Design/ LIT./ ; |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
39 p. : |
| Other physical details |
ill (some col) . ; |
| Dimensions |
30cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis submitted for B.A. in Visual Communications 2014 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
In the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multiplatform storytelling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Transmedia storytelling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Interactive digital media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Visual Communications theses |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses |
| General subdivision |
LSAD |
| Geographic subdivision |
Clare Street |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12096453 |
| b |
clare |
| c |
clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
140714 |
| First Date, FD (RLIN) |
m |
| Local |
g |
| -- |
- |
| -- |
4 |