A discussion of the role of social media in luxury fashion marketing
Balikoeva, Izabelle.
A discussion of the role of social media in luxury fashion marketing [Extended Essay] / Izabelle Balikoeva. - Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016 - 42p. : ill (some col) . : 30cm
Thesis submitted for B.A. (Hons) in Fashion Design 2016
Includes bibliographical References and appendices
This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]
Social media marketing.
Burberry--Marketing.
Fashion Marketing.
Fashion theses
Extended essays--Fashion.
Theses--LSAD--Clare Street
Thesis Fashion 01/16
A discussion of the role of social media in luxury fashion marketing [Extended Essay] / Izabelle Balikoeva. - Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016 - 42p. : ill (some col) . : 30cm
Thesis submitted for B.A. (Hons) in Fashion Design 2016
Includes bibliographical References and appendices
This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]
Social media marketing.
Burberry--Marketing.
Fashion Marketing.
Fashion theses
Extended essays--Fashion.
Theses--LSAD--Clare Street
Thesis Fashion 01/16