A discussion of the role of social media in luxury fashion marketing (Record no. 44146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01422nam a2200265 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis Fashion 01/16 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balikoeva, Izabelle. |
| 245 12 - TITLE STATEMENT | |
| Title | A discussion of the role of social media in luxury fashion marketing |
| Medium | [Extended Essay] / |
| Statement of responsibility, etc. | Izabelle Balikoeva. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Limerick : |
| Name of publisher, distributor, etc. | Limerick Institute of Technology/Limerick School of Art and Design ; |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 42p. : |
| Other physical details | ill (some col) . : |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis submitted for B.A. (Hons) in Fashion Design 2016 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical References and appendices |
| 505 #0 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract] |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Burberry |
| Form subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fashion Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Fashion theses |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Extended essays |
| Form subdivision | Fashion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses |
| General subdivision | LSAD |
| Geographic subdivision | Clare Street |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12384690 |
| b | clare |
| c | clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 160817 |
| First Date, FD (RLIN) | m |
| Local | g |
| -- | - |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Library Use Only | LSAD Library | LSAD Library | Theses Collection | 17/08/2016 | Thesis Fashion 01/16 | 39002100583120 | 31/10/2017 | 1 | 0.00 | 31/10/2017 | 2 Hour Loan |