A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy..
Kelly, Laura Ellen.
A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.. [Extended Essay]. Laura Ellen Kelly. - Limerick : Limerick School of Art and Design/ LIT./ ; 2017 - 30p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2017
Includes bibliographical references
Through a critical analysis of the Dove's viral video 'Onslaught' advertisement this essay shows how advertisers have changed advertising strategies over time to sell to the female consumers. Using 'Onslaught' advertisement to demonstrate the complexities using commodity feminism as an advertising strategy. [Abstract]
Feminism theory as an advertising strategy.
Advertising.
Theses--LSAD--Clare Street
Visual Communications--Extended Essays.
Theses--LSAD--Clare Street.
Thesis Graphics 05/17
A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.. [Extended Essay]. Laura Ellen Kelly. - Limerick : Limerick School of Art and Design/ LIT./ ; 2017 - 30p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2017
Includes bibliographical references
Through a critical analysis of the Dove's viral video 'Onslaught' advertisement this essay shows how advertisers have changed advertising strategies over time to sell to the female consumers. Using 'Onslaught' advertisement to demonstrate the complexities using commodity feminism as an advertising strategy. [Abstract]
Feminism theory as an advertising strategy.
Advertising.
Theses--LSAD--Clare Street
Visual Communications--Extended Essays.
Theses--LSAD--Clare Street.
Thesis Graphics 05/17