A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.. [Extended Essay]. Laura Ellen Kelly.
Material type:
TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2017Description: 30p. : ill (some col) . ; 30cmSubject(s): DDC classification: - Thesis Graphics 05/17
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | LSAD Library Theses Collection | Thesis Graphics 05/17 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100675074 |
Thesis submitted for B.A. in Visual Communications 2017
Includes bibliographical references
Through a critical analysis of the Dove's viral video 'Onslaught' advertisement this essay shows how advertisers have changed advertising strategies over time to sell to the female consumers. Using 'Onslaught' advertisement to demonstrate the complexities using commodity feminism as an advertising strategy. [Abstract]