A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.. (Record no. 45489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01445nam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis Graphics 05/17 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Laura Ellen. |
| 245 12 - TITLE STATEMENT | |
| Title | A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.. |
| Medium | [Extended Essay]. |
| Statement of responsibility, etc. | Laura Ellen Kelly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Limerick : |
| Name of publisher, distributor, etc. | Limerick School of Art and Design/ LIT./ ; |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 30p. : |
| Other physical details | ill (some col) . ; |
| Dimensions | 30cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis submitted for B.A. in Visual Communications 2017 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Through a critical analysis of the Dove's viral video 'Onslaught' advertisement this essay shows how advertisers have changed advertising strategies over time to sell to the female consumers. Using 'Onslaught' advertisement to demonstrate the complexities using commodity feminism as an advertising strategy. [Abstract] |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Feminism theory as an advertising strategy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 788 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses |
| General subdivision | LSAD |
| Geographic subdivision | Clare Street |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Visual Communications |
| Form subdivision | Extended Essays. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses |
| General subdivision | LSAD |
| Geographic subdivision | Clare Street. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b12509954 |
| b | clare |
| c | clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 170626 |
| First Date, FD (RLIN) | m |
| Local | g |
| -- | - |
| -- | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Library Use Only | LSAD Library | LSAD Library | Theses Collection | 26/06/2017 | 1 | Thesis Graphics 05/17 | 39002100675074 | 12/10/2021 | 12/10/2021 | 1 | 0.00 | 31/10/2017 | 2 Hour Loan |