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Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. [thesis] / Michelle Fennell.

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Material type: Text

TextPublication details: Limerick : Limerick Institute of Technology, 2013.Description: 129 p. : ill. ; 30 cmSubject(s):

DDC classification:

Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013).

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis MBS 13/01 (Browse shelf(Opens below))	1	Library Use Only		39002100650861

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Previous	Thesis MBS 1/2017 Understanding corporate identity in the Irish hospitality industry	Thesis MBS 1/2018 Marketing as an influencer in the decision-making process of change going school leavers.	Thesis MBS 11/01 Towards a framework for building strong global brands in the online b2c marketplace	Thesis MBS 13/01 Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector.	Thesis MBS 13/02 A framework for SMEs on how search optimisation can deliver organic traffic to their website.	Thesis MBS 14/01 Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants decision making process with specific emphasis on the key information gathering stages of the decision making process.	Thesis MBS 14/02 The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists.	Next

Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013).

Includes bibliographical references and appendix.

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