The campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture. [thesis]. Rachel Clancy.
Material type:
TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 30 p. : ill (some col) . ; 30cmSubject(s): DDC classification: - Thesis Graphics 14/04
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Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
This essay examines the marketing campaigns of the cosmetics brand illamasqua to argue that the brand is challenging conventions in the cosmetics industry in terms of age, gender and creative techniques of application, and by doing so is promoting the uniquness of the individual instead of conformity to the conventions of cosmetic culture.