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Shockvertising : an analysis of road safety campaigns. [thesis] / Emma Kelly.

By:

Kelly, Emma

Material type: Text

TextPublication details: Limerick : Limerick School of Art and Design/ LIT, 2015.Description: 26 p. : ill (some col) . ; 30cmSubject(s):

DDC classification:

Thesis Graphics 15/05

Contents:

This essay explores advertising and its role in society. It investigates a definition of shockvertising and its use of fear and threat appeals. It endeavours to analyse the Extended Parallel Process Model and the Protection Motivation Theory in relation to three chosen road safety advertisements.

Dissertation note: Thesis submitted for B.A. in Visual Communications 2015.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	LSAD Library Theses Collection	Thesis Graphics 15/05 (Browse shelf(Opens below))	1	Library Use Only		39002100578831

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Previous	Thesis Graphics 15/02 A discussion on the use of esoteric symbolism and imagery, drawn particularly from Freemasonry, in American pop music performance through live performance and the music video.	Thesis Graphics 15/03 Social media s effect on society s collective intelligence, based on The Wisdom of Crowds Theory .	Thesis Graphics 15/04 An exploration into the role that critical practice can play in transforming mainstream design.	Thesis Graphics 15/05 Shockvertising : an analysis of road safety campaigns.	Thesis Graphics 15/06 Synedoche of self : a proposed Jungian psychoanysis of the protagonist in Charlie Kaufman's Synedoche, New York.	Thesis Graphics 15/07 The design of creative office spaces : An investigation into the design of an office space and the effects it has on the productivity of workers in a creatively-led company.	Thesis Graphics 15/08 Silent Hills P.T. : a Discussion on the enjoyment of fear.	Next

Thesis submitted for B.A. in Visual Communications 2015.

Includes bibliographical references.