An investigation of the marketing strategies employed by Sustainable Fashion Brands.[Extended Essay]/ Grainne Wilson.
Material type:
TextPublication details: Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2017Description: 36p. : ill (some col) . : 30cmSubject(s): DDC classification: - Thesis Fashion 08/17
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | LSAD Library Theses Collection | Thesis Fashion 08/17 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100675025 |
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Thesis submitted for B.A. (Hons) in Fashion Design 2017
Includes bibliographical references and appendices.
This extended essay examines the strategies used by sustainable fashion design brands to market their product. It considers the marketing efforts of outdoor clothing label Patagonia, the 'Conscious Collection' of the high-street superbrand H&M and the trend-sensitive yet ethical brand People Tree and inspects the effectiveness of their promotional endeavours.[Abstract].