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An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] / Ian Derwin. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/02.
An examination of the decision-making process undertaken by female consumers during apparel purchasing. [thesis] / Emma Kinevane. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/03.
An examination of online reputation management engaged in by Irish firms within the service sector, when dealing with negative publicity online. [thesis] / Aine McDonagh. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/04.
How to build and maintain trust in Irish non-profit organisations: trust and transparency in an online world. [thesis] / Shane Malone. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/05.
The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry. [thesis] / Fatima Debart Didouh. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2015
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/01.
Building customer loyalty: best practices of customer relationship management for independent retailers. [thesis] / Hilary Moloney. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2015
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/02.
Business Cluster Practice and Policy: A study to identify and assess the Limerick area s leading potential business cluster and associated cluster organisations. [thesis] / Anne Cusack. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2015
Dissertation note: Thesis submitted for M.Bus. Studies (2015).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/01.
Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants decision making process with specific emphasis on the key information gathering stages of the decision making process. [thesis] / Therese Kearney. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2014
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 14/01.
The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists. [thesis] / Ger Kennedy. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2014
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 14/02.
Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. [thesis] / Michelle Fennell. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2013
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 13/01.
A framework for SMEs on how search optimisation can deliver organic traffic to their website. [thesis] / Paul McMahon. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2013
Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 13/02.
Towards a framework for building strong global brands in the online b2c marketplace [thesis] / Ailís Killilea. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2011
Dissertation note: Thesis submitted for M.Bus. Studies (2011).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 11/01.
Marketing to the youth in a recession. [thesis] / Alison Darcy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2009
Dissertation note: Thesis submitted for B.Bus in Office Management Systems (2009).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis B.Bus. OMS 09/08.
The impact of the congestion charge on London's commercial property market [thesis] / Michael Wallace. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2007
Dissertation note: Thesis submitted for B.Sc. in Property Valuation & Management (2007)
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis PVM 07/28.
Business plan for 'EMS Eire' [thesis] / Amy Bannon by
Material type: Text Text
Publication details: Limerick : Limerick Institute of Technology, 2018
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 18/01.
Business plan for intemperance.ie / Kirsten Browne [thesis] by
Material type: Text Text
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 18/02.
Business plan : NOM donut's & gelato / Dean Costelloe [thesis] by
Material type: Text Text
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 18/03.
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