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		No cover image available Understanding corporate identity in the Irish hospitality industry / Sandra Leahy. [thesis] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick Limerick Institute of Technology 2017 Dissertation note: Thesis submitted for M. Bus. Marketing and Management Strategy (2017). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 1/2017. Add to cart (remove)
		No cover image available An exploration of how professional athletes can leverage social media to influence endorsement deals /Dillon Burns. [thesis] by Burns, Dillon Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick Limerick Institute of Technology 2017 Dissertation note: Thesis submitted for Masters of Business in Marketing & Management Strategy (2017). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 2/2017. Add to cart (remove)
		No cover image available The process of place branding with a focus on Ireland / Carmel Ryan [thesis] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick Limerick Institute of Technology 2017 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2017). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 3/2017. Add to cart (remove)
		No cover image available Marketing as an influencer in the decision-making process of change going school leavers. [thesis] / Owen Dunne by Dunne, Owen Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2018 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2018). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 1/2018. Add to cart (remove)
		No cover image available Factors that drive successful business model transformation in the software industry. [thesis] / Vanessa Haugh by Haugh, Vanessa Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2018 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2018). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 2/2018. Add to cart (remove)
		No cover image available Strategies for the Irish tertiary institutions to increase their share of the large number of Nigerian students that study abroad every year. [thesis] / Chioma Sylvia Okoye by Okoye, Chioma Sylvia Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2018 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2018). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 3/2018. Add to cart (remove)
		No cover image available Political marketing in social media : how does it affect democracy? [thesis] / Matthew Courtney by Courtney, Matthew Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/01. Add to cart (remove)
		No cover image available Marketing value of top female athletes [thesis] / Andrew Curiel by Curiel, Andrew Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/02. Add to cart (remove)
		No cover image available An analysis of the sponsorship process within the gaelic athletic association. [thesis] / David Dempsey by Dempsey, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/03. Add to cart (remove)
		No cover image available To Investigate how a region can maximise the potential tourism benefits of a major film and/or television series being associated with that region. [thesis] / Jim Fitzgerald by Fitzgerald, Jim Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/04. Add to cart (remove)
		No cover image available Business impact of the wild atlantic way (waw) : a study of how small businesses in towns on a selected part of the route can leverage the brand to their benefit. [thesis] / Sandra Greaney by Greaney, Sandra Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/05. Add to cart (remove)
		No cover image available Exploring city branding : case study - Limerick city. [thesis] / Katie Hennessy by Hennessy, Katie Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/06. Add to cart (remove)
		No cover image available An analysis of brand storytelling among Irish companies. [thesis] / Arlene Kenny by Kenny, Arlene Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/07. Add to cart (remove)
		No cover image available The use of social media by SMEs in the retail clothing industry to increase sales through online sales and through retail outlets. [thesis] / Giovanni Maione by Maione, Giovanni Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/08. Add to cart (remove)
		No cover image available An investigation into the use of content marketing in generating leads and sales by technology start-ups in business-to-business markets in Ireland. [thesis] / Heather Pitt by Pitt, Heather Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/09. Add to cart (remove)
		No cover image available Personal branding of elite athletes : a case study of the gaa. [thesis] / David Reidy by Reidy, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/10. Add to cart (remove)
		No cover image available The connection between customer service and customer loyalty in supermarket retail in the mid-west of Ireland. [thesis] / Sarah Ryan by Ryan, Sarah Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/11. Add to cart (remove)
		No cover image available An examination on how programmes and supports for high potential individuals translate into and increasing number of women reaching senior management position level in multinational corporations in Ireland. [thesis] / Lavinia Ryan-Duggan by Ryan-Duggan, Lavinia Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2019 Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019). Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/12. Add to cart (remove)

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