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How dominance and the abuse of dominant position in the pharmaceutical sector impacts firms: analysis of the two pharmaceutical firms. [thesis] / Emma McInerney by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/09.
An investigation into the economic impact terrorism has had on consumer decision-making regarding destinations and the impact on the tourist market. [thesis] / Catherine Moore by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/10.
An investigation into the impact of negative management actions on employee well-being at work. [thesis] / Naomi Stapelton O'Gorman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/11.
An analysis of stress in the healthcare sector. [thesis] / Megan O'Sullivan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/12.
A study into the process of rebranding and the effect that it has on consumer loyalty. [thesis] / Laura Quigley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/13.
A study towards understanding influencers of healthy eating in Irerland. [thesis] / Danial Sabourin-Leduc by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/14.
A marketing consultancy plan for Sheedy's Doolin. [thesis] / Bláthnaid Sheedy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/15.
An exploration into how artificial intelligence will impact consumers in the future. [thesis] / Gary Sinnott by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/16.
Is financial performance the most effective measure to access CSR (corporate social responsibility) success? [thesis] / Laura Walsh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 19/17.
Do marketing strategies achieve their aim? An analysis of the rationales associated with consumer buying Emma Smyth [Thesis] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick, Ireland LImerick Institute of Technology / Limerick School of Art and Design 2019
Dissertation note: Extended essay in partial fulfilment of the B.A. (Hons.) in Fashion Design 2019.
Availability: Items available for reference: LSAD Library: Library Use Only (1)Location, call number: Theses Collection Thesis Fashion 03/19.
Political marketing in social media : how does it affect democracy? [thesis] / Matthew Courtney by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/01.
Marketing value of top female athletes [thesis] / Andrew Curiel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/02.
An analysis of the sponsorship process within the gaelic athletic association. [thesis] / David Dempsey by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/03.
To Investigate how a region can maximise the potential tourism benefits of a major film and/or television series being associated with that region. [thesis] / Jim Fitzgerald by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/04.
Business impact of the wild atlantic way (waw) : a study of how small businesses in towns on a selected part of the route can leverage the brand to their benefit. [thesis] / Sandra Greaney by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/05.
Exploring city branding : case study - Limerick city. [thesis] / Katie Hennessy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/06.
An analysis of brand storytelling among Irish companies. [thesis] / Arlene Kenny by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/07.
The use of social media by SMEs in the retail clothing industry to increase sales through online sales and through retail outlets. [thesis] / Giovanni Maione by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/08.
An investigation into the use of content marketing in generating leads and sales by technology start-ups in business-to-business markets in Ireland. [thesis] / Heather Pitt by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/09.
Personal branding of elite athletes : a case study of the gaa. [thesis] / David Reidy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Limerick : Limerick Institute of Technology, 2019
Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).
Availability: Items available for loan: Moylish Library (1)Location, call number: Theses Collection Thesis MBS 19/10.
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