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		No cover image available Developing a social media marketing strategy for SMEs in Limerick city. [thesis] / Ailleen McGrath. by McGrath, Aileen Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M. A. (2015). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis M.A. 16/01. Add to cart (remove)
		No cover image available A comparative study of pre-entry and graduate students' perception of the LIT brand. [thesis] / Edel Barrett. by Barrett, Edel Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/01. Add to cart (remove)
		No cover image available An examination of the effectiveness of coupon promotions for the restaurant industry in Ireland. [thesis] / Ian Derwin. by Derwin, Ian Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/02. Add to cart (remove)
		No cover image available An examination of the decision-making process undertaken by female consumers during apparel purchasing. [thesis] / Emma Kinevane. by Kinevane, Emma Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/03. Add to cart (remove)
		No cover image available An examination of online reputation management engaged in by Irish firms within the service sector, when dealing with negative publicity online. [thesis] / Aine McDonagh. by McDonagh, Aine Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/04. Add to cart (remove)
		No cover image available How to build and maintain trust in Irish non-profit organisations: trust and transparency in an online world. [thesis] / Shane Malone. by Malone, Shane Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2016 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2016). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 16/05. Add to cart (remove)
		No cover image available The effect of word-of-mouth on the purchase process of professional services in the B2B environment: an examination of the Airline Industry. [thesis] / Fatima Debart Didouh. by Debart Didouh, Fatima Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2015 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/01. Add to cart (remove)
		No cover image available Building customer loyalty: best practices of customer relationship management for independent retailers. [thesis] / Hilary Moloney. by Moloney, Hilary Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2015 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2015). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/02. Add to cart (remove)
		No cover image available Business Cluster Practice and Policy: A study to identify and assess the Limerick area s leading potential business cluster and associated cluster organisations. [thesis] / Anne Cusack. by Cusack, Anne Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2015 Dissertation note: Thesis submitted for M.Bus. Studies (2015). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 15/01. Add to cart (remove)
		No cover image available Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants decision making process with specific emphasis on the key information gathering stages of the decision making process. [thesis] / Therese Kearney. by Kearney, Therese Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2014 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 14/01. Add to cart (remove)
		No cover image available The use of the principles of Service Marketing in the GP sector in Ireland to increase patient lists. [thesis] / Ger Kennedy. by Kennedy, Ger Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2014 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 14/02. Add to cart (remove)
		No cover image available Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. [thesis] / Michelle Fennell. by Fennell, Michelle Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2013 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 13/01. Add to cart (remove)
		No cover image available A framework for SMEs on how search optimisation can deliver organic traffic to their website. [thesis] / Paul McMahon. by McMahon, Paul Material type: Text; Format: print Publication details: Limerick : Limerick Institute of Technology, 2013 Dissertation note: Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 13/02. Add to cart (remove)
		No cover image available Towards a framework for building strong global brands in the online b2c marketplace [thesis] / Ailís Killilea. by Killilea, Ailís Material type: Text; Format: print ; Literary form: Not fiction Publication details: Limerick : Limerick Institute of Technology, 2011 Dissertation note: Thesis submitted for M.Bus. Studies (2011). Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis MBS 11/01. Add to cart (remove)

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