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Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase /Dana Dvorcakova [thesis]

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Material type: Text

TextPublication details: Limerick: Limerick Institute of Technology, 2018Description: viii, 56 pages : ill. ; 30 cmSubject(s):

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Dissertation note: Thesis submitted for Bachelor of Business Studies in Business Computing (2018)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis BBS Bus. Comp No. 1/2018 (Browse shelf(Opens below))	1	Library Use Only		39002100680249

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Previous	Thesis BASS 7/17 Putting the person before the disease: an exploration into a professional carer s perspective of a person-centred approach for people with dementia in domiciliary care.	Thesis BASS 8/17 Aftercare: an exploration into what happens young care leavers after they turn eighteen in Ireland.	Thesis BASS 9/17 Rape myth and victim blaming: an analysis of how young people understand and interpret the contributing factors relating to rape and sexual assault.	Thesis BBS Bus. Comp No. 1/2018 Consumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase	Thesis BBS Bus. Comp No. 2/2018 An exploration of the impact reward systems has on employee motivation	Thesis BBS Bus. Comp No. 3/2018 To examine the evolving trends in supply chain management : a literature review	Thesis BBS Bus. Comp No. 4/2018 The importance of supply chain management and information technology in fast moving consumer goods industries	Next

Thesis submitted for Bachelor of Business Studies in Business Computing (2018)

Includes bibliographical references and index.