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The impact of Transmedia storytelling on brands and consumers . [thesis]. Sinead Foley.

By:

Foley, Sinead

Material type: Text

TextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 39 p. : ill (some col) . ; 30cmSubject(s):

DDC classification:

Thesis Graphics 14/06

Contents:

In the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling.

Dissertation note: Thesis submitted for B.A. in Visual Communications 2014

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
2 Hour Loan	LSAD Library Theses Collection	Thesis Graphics 14/06 (Browse shelf(Opens below))	1	Library Use Only		39002100571786

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Previous	Thesis Graphics 14/03 Collaborative consumer culture and the ideology of participation.	Thesis Graphics 14/04 The campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture.	Thesis Graphics 14/05 A critical reflection on a visual studio practice focusing on cognition, visual literacy and related skills.	Thesis Graphics 14/06 The impact of Transmedia storytelling on brands and consumers .	Thesis Graphics 14/07 The social media paradox .	Thesis Graphics 14/08 TEA-SIS a study of tea branding, packaging and advertising and how it affects consumer decisions .	Thesis Graphics 14/09 The viability of synesthetic marketing in the food and beverage industry with reference to contemporary scientific theories.	Next

Thesis submitted for B.A. in Visual Communications 2014

Includes bibliographical references